Attraction Marketing - The Truth About Email Ad Pounders
By | December 6, 2008
Are you in a situation where you’re subscribed to multiple marketer’s lists yet you’re not getting the value from them you thought you would. As a Renegade system student then you’ll understand the power of attraction marketing and pre-selling.
The issue we’re getting at is being subscribed to the lists of what are known as ad-pounders. That is, marketers who send you regular emails but every one of them is pushing a product they think you should have.
Now the problem with this is if you bought every product promoted, how will you ever get around to implementing them. Don’t you think you would soon be overwhelmed and the majority of these products would simply end up on your hard drive somewhere gathering dust?
Sack Your Marketer’s Emails
I recently conducted an exercise which brought a disturbing issue to light - the majority of marketers out there have no concept whatsoever of pre-selling and attraction marketing and giving their prospects value before asking for a commitment.
In the Renegade Network Marketer, Ann Sieg lays out the attraction marketing blueprint you can follow and learn the principles of creating trust and relationship with prospects rather than pounding them with an endless barrage of sales pitches which will only serve to alienate them from you.
Here are the results of the marketers who provide regular information to me; stuff I can swipe file or implement into my own marketing strategies. The result was at the end of the exercise, I had eliminated over 90% of them and unsubscribed. It was like the massacre at Little Big Horn. No longer will I be receiving correspondence from the banished marketers.
What was the problem? The Renegade system teaches attraction marketing and pre-selling principles. The latter is vital in getting your prospects to earn your trust and see you as someone valuable in their quest to move forward in their businesses. None of the marketers I banished from my email inbox forever did this.
How many did I cut? Well, from 93 marketers only seven were left intact; marketers who send me stuff occasionally and most of the time it’s educational. In this instance, I don’t mind getting the occasional recommendation for a product. But when I receive emails on a daily basis, sometimes 2-3 times a day from the same marketer with about 50 words of content and more than three links to a product recommendation and nothing else it’s time to send them to the sin bin.
If you build a list then make sure you look after it. If you become what is known as an ad-pounder then it’s a sure bet you’ll be cut swiftly. There’s nothing wrong with product recommendation - that’s why we are in this business but heck, daily emails from the same marketer pushing different products on each occasion and offering nothing else…it’s insane. How many products and programs can one person buy into?
Some may ask why be subscribed to so many lists? Good question and as a writer, it’s important to pick up tidbits and strategies from other marketers and adapt them to one’s own.
Topics: Marketing Your Internet Business |
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