Web Design And Marketing Advice
By | August 27, 2008
Your website is your business’ home — it’s like the headquarters of an offline company. Therefore, it is essential to exercise good web design principles to ensure your site reaches out to your visitors and sells to as many people as possible. Following are some pointers from a web marketing expert and professional designer from a Prescott web design firm:
Make sure you have clear and simple navigation for your site. The navigation menu should be orderly and succinct so that visitors easily see how to move around your website without confusion.
Reduce the number of pictures on your website. They can make your site load more slowly and often are unnecessary. If you believe an image is fundamental, make sure to optimize it for a minimum file size.
Keep your text paragraphs at a reasonable length. If they are too drawn-out, you ought to break it into distinct paragraphs so that the text blocks will not be too large. A block of text that is too large will dissuade visitors from reading your content.
Make sure your web design complies with web standards at www.w3.org and verify it is cross-browser compatible. If your website looks great in IE but fails horribly in Firefox, you will lose out on a lot of prospective customers.
Avoid using scripting languages on your site unless absolutely necessary. These are best for handling or controlling data, rather than producing visual effects on your site. Many scripts will slow down the load time of your site and even induce some browsers to crash.
Another hint is to use CSS to style your site. This will save a lot of time by styling all elements on your website at once.
Ensure that visitors can find your order form easily and hassle-free. Clearly direct your visitors to your order form so that you can reduce the odds of their getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.
Offer multiple payment options. Many people may feel comfortable paying via Paypal, but others may only want to pay with their credit cards and still others might want to send a cheque. The more options you provide, the greater your chances of covering your prospects’ desired payment method.
Lastly, add customer testimonials, your contact information, address, etc. to increase your visitors’ confidence. Make them feel safe about buying from you, a total stranger to them on the other end of the Internet.
Topics: Marketing Your Internet Business |
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